There are so many campaigns nowadays, both on social media and out of social media, campaigns outside social media still come on social media for promotional purposes. The power of social media! I have been thinking if there will be a time where marketing will only be implemented through social media and not ‘traditional’ media.
I support all positive campaigns, well, I might be wrong about this – I am confused about one particular campaign that I have seen on social media. This Keep Ghana Clean, or something-something filth cleaning something, or don’t litter or something. A funny campaign with a funny name, I didn’t really take that time to really check it out, but it’s basically about keeping the country or city or your environment clean. And this is what I don’t understand.
Are we, the citizens of Ghana, not supposed to be taking care of our homes and surroundings? Should someone or an organization spend money to organize this…for us? I really don’t understand what is going on with us. I don’t get a whole lot of things about my people, me included. My anger is not channeled towards these people who organize these clean-up campaigns but the other people who have no sense of ‘presence’. Those people who are ignorant to the fact that they have to clean their surrounding every single day. It’s a part of our everyday lives.
If we all take cleanliness seriously and clean regularly, will there be a need for these campaigns at all. Won’t those funds be used for other important things like finding a cure or vaccine for Ebola so we stop labeling America as a bad friend because of a secret serum? Beggars! If the government does a good job by cleaning public spaces, gutters etc and citizens also do their part, wont we live in a healthy, clean environment? With the lack of trash bins in town, I will talk about that in a different post.
You wear the latest brands just to look good, you step out of your home looking so on point, but your surrounding is dirty, are you cleans then? No amount of cologne you use will make you smell nice. Go and clean your homes, go and clean your surroundings, then you, the human being, will be complete.
Whoever is in charge of that campaign shouldn’t waste their time at all on this because how far can you go with this? Are you doing this for a year, two years, ten years? Well, here is the sad truth – when you stop, the country will be back to ‘dirty’ because the people are not ready to help themselves. We are plain dirty! Unless you tell me you are going to do this for a life time and cover the whole country because malaria is still killing people, cholera has taken so many lives recently In some parts of the CAPITAL. Emphasis on the CAPITAL. Organize some party with that money and invite me over because Ghanaians prefer to be dirty!
Sorry, majority of Ghanaians are dirty!